Aldine ISD’s Communications Dept. Earns 22 TSPRA Star Awards

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Aldine ISD’s Communications Department took home 22 TSPRA (Texas School Public Relations Association) Star Awards at the organization’s annual conference, held Feb. 26-29 in Sugarland.

The department. Won 2 Best of Category Awards, 6 Gold Star Awards, 11 Silver Star Awards and 3 Bronze Star Awards.

“Aldine ISD has so many inspiring and unique stories to share. The communications team continues to produce incredible work, and I couldn’t be prouder of each one of them. We are honored to be recognized by TSPRA for the work we do in spreading positive school culture throughout our community,” said Sylvia Saumell-Baston, Executive Director of Communications.

Aldine’s Communications Department competed in the more than 40,000 student category.

The awards breakdown is as follows:

Best of Category (2)

• Video: General Event: This District Means Business: 2022 Aldine ISD Convocation Intro; Communications Dept.
• E-Newsletter: Campus Key Communicator Newsletter; Leticia Fehling

 Gold Star Awards (6)

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  Aldine ISD’s Communications Department won 22 TSPRA Star Awards.

  Flyer: Festival de Primavera; Leticia Fehling & Chris Labod

• Annual Report: 2022 Aldine ISD State of the District; Office of Communications
• Video: General Event: This District Means Business: 2022 Aldine ISD Convocation Intro; Communications Dept.
• E-Newsletter: Campus Key Communicator Newsletter; Leticia Fehling
• E-Newsletter: Superintendent’s Newsletter; Leticia Fehling, Chris Labod, Sylvia Saumell-Baston & Sandra Pérez
• Special Event: W.W. Thorne Stadium Groundbreaking; Communications Department

Silver Star Awards (11)

• Print Materials in a Language Other than English: Cumbre Soñadores; Leticia Fehling & Chris Labod
• Writing: Empowering The Minds of Students, Staff, and The Community: The Journey of the Social and Emotional Learning Department in Aldine ISD; John Hickman
• Writing: Aldine ISD Leading With Passion, MacArthur Band Director James Debose Hits all the Right Notes While Building a Musical Powerhouse Aldine ISD; John Hickman
• Writing: Online Learning is Helping Curve a Pathway for Aldine Students, Providing Choices and Opportunities Aldine ISD; John Hickman
• Writing: Principal’s Act of Kindness: Buying Shoes for Bullied Student; John Hickman
• Published News or Feature: Juan Vargas: How Foreign Roots Grew a Family of Teachers and an Executive Director of Buildings and Properties; Dylan Esquina
• Published News or Feature: Online Learning is Helping Curve a Pathway for Aldine Students, Providing Choices and Opportunities; John Hickman
• Video-News Package: Aldine Child Nutrition Educational Field Trip; John Hickman & Carolina Pinales
• Video-News Package: La Promesa Food Bank; John Hickman & Carolina Pinales
• Video-News Package: NCAA Read To The Final Literacy Tour; John Hickman
• Special Event: Impact Leadership Academy Ribbon Cutting; Communications Dept.

Bronze Star Awards (3)

• Writing: Heritage, Culture, and Education: Recognizing Vardemans Principal Orfelinda Todd During Hispanic Heritage and National Principal Month; John Hickman
• Writing: Avalos P-TECH Students Elected to Houston’s Youth Council, With Aspirations of Change; John Hickman
• Special Event: Educators of the Year; Leticia Fehling & Chris Labod

The department consists of Executive Director Sylvia Saumell-Baston, Director of Internal Communications Leticia Fehling, Director of External Communications Mike Keeney, Director of Brand Communications, Chris Labod, Bryant Stevens, Multimedia Communications Specialist, Dylan Esquina and John Hickman, Communications Specialists, Carolina Pinales and Sandra Perez Chaviano, Translators and Emily Erreguin, Administrative Assistant.

Each year, TSPRA, which has been in existence since 1962, recognizes communication departments and their employees in Texas school districts, education foundations, education associations and organizations for their work in print and electronic media categories. There are 47 main categories covering various media such as newsletters, programs, posters, reports, writing, image/identity packages, photography, graphics, video, electronic presentations, mobile apps, campaigns, events and web sites.

For the first 47 categories, the entries are divided into three divisions based on the number of students the district, foundation or organizations serves – under 15,000 students; 15,000 to 40,000 students; and over 40,000 students. Independent judges evaluate and score each entry based on its own merit. Bronze, Silver and Gold Stars are awarded based on set criteria. Finally, the judges review their highest scoring Gold Star winners and select a Best of Category for each division in each of the 47 categories.