Aldine ISD to Launch Billboard Campaign to Promote District

Aldine ISD has served as an educational institution for more than 80 years in North Harris County.

Without a doubt, members of the Aldine community have had to explain who, what and where Aldine is and to help with this effort, the ninth-largest school district in the state of Texas hopes to answer these questions by planting its flag confidently around the city of Houston via a billboard campaign.

The Aldine community will prove that its voices are “Better Together.” From I-59, I-45, FM 1960 and Highway 249, “Better Together” is the phrase being printed onto eight billboards over the course of the next several months. Each billboard will conclude with the definitive and simple #WeAreAldine.

“This is a trying time for our entire community,” said Aldine ISD Superintendent Dr. LaTonya M. Goffney. “We are faced with challenges that deal with safety and health,  all while balancing the concerns related to educating our students. We know that relationships matter, and we hold those close, especially during these uncertain times.”

Aldine ISD’s vision is simple: all students will receive a dynamic and unparalleled education that guarantees choices and opportunities today and in the future. This remains true, no matter where students are learning, how teachers are teaching, or what circumstances the district faces. This marketing campaign is being launched to remind the Aldine community that it will stand by its commitment to educating all of its students.

“We believe a rigorous and enriching educational experience is critical for success in college, career and in life, and we are committed to ensuring those relationships and experiences continue, no matter what,” said Chief Communications Officer Sheleah D. Reed, APR. “While we cannot stand shoulder to shoulder, we will stand by each other. We are Aldine and we are better together.”

In addition to putting Aldine on the map, the billboard campaign aims to inspire and encourage the community by what is happening in Aldine, and the opportunities the district provides.

Showcase your Aldine ISD spirit by posting #WeAreAldine on social media.