La Promesa Unveils Logo and Branding

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The district’s newest school reveals logo and brand identity, capturing opportunities for students.

Principal Ana Fernánda Flores-Bolívar recently announced the launch of La Promesa‘s brand identity and logo. The choice communicates the promise the high school will offer students. The school, which opens fall of 2021, will focus on newcomers — students who have lived three or fewer years in the U.S. and are from non-English speaking countries or have limited English proficiency.

La Promesa builds on Aldine ISD’s strategic plan, A New Way Forward, to give all district students access to high-quality schools and educational experiences that prepare them for school, college, career, and life.

“Our team has worked tirelessly to create a brand that represents what La Promesa stands for,” said Superintendent Dr. LaTonya M. Goffney. “All means all in Aldine, including newcomers. The logo and brand is a way of telling the school’s story, capturing opportunities and hope for a brighter future for our students and families.”

The brand identity underscores what La Promesa aspires to be — a beacon in the community it serves. The school will provide students who are new to the U.S. with global and cultural competencies for today’s interconnected world, giving them the promise of having choices after graduation.

“My goal is to empower our students to live with pride in their native language and heritage, alongside learning and finding commonalities in their new culture and language. I promise that everyone at La Promesa will build a solid foundation that prepares them for their future,” said Flores-Bolívar. “We are excited that the brand reflects our school’s emphasis on the promise we make to ensure our students will thrive.”

Students aren’t the only ones that will benefit from the programs and resources at La Promesa. Parents will also have educational opportunities like English as a second language (ESL) classes and GED classes, including connecting families to social services based on need (e.g., health screenings, counseling services, housing assistance), with the intent to “uplift the entire family,” added Flores-Bolivar.

The sun represents the promise and the possibilities of a new day. At the same time, the bold serif typeface symbolizes the resilience and growth mindset of the students while working in harmony with the simple lines of the sun. The primary colors are navy blue and deep yellow, with secondary colors being bright orange, steel gray, light gray, and white.

These elements lend the logo and branding a distinctive, modern boldness.

To learn more about the brand or view the logo, please visit La Promesa’s branding page.