Colors, logos, and guidelines, thank you for respecting our brand.

Aldine ISD’s primary brand colors is #BA0C2F (Red) and #FFAC2A (Gold) and should be used frequently, separately or together, in the logo, headlines, featured text, backgrounds, or floods. #28628E (Blue) and #009DA5 (Teal) are secondary colors and should be used sparingly for highlights, smaller text, icons, and in places that require additional color. #827c78 and #BEB6AF are our neutral colors and should be used as needed to offset the brighter primary and secondary colors. Copy the hex codes to match our brand colors exactly.

Our logo is always displayed horizontally. There is a horizontal and a vertical logo version available. The horizontal full color version should be used whenever possible.

The vertical version is meant for square or vertical spaces.

If the space or the manufacturing process dictates it, for example if the background is red, a single color version can be used.

Consistent typography helps build visual familiarity with our brand and ensures that all materials have a professional and cohesive appearance. Our brand typeface, Overpass, is available in Google and Adobe applications and free to download purchase for other programs. Using this typeface will allow a distinctive look across materials and give flexibility for design purposes.

Download the font files

Available to download are the district letterhead (click here for the Google Doc version), MS PowerPoint templates, a one-sheeter, and Zoom backgrounds.

To see how to add the district’s email signature to your account watch this video.

Show off your Aldine pride!